WHITEOUT INTERIORS

I created this logo as a freelance project for a small business based in Memphis, Tennessee. Austin and his team specialize in transforming clients' homes by selecting and placing decorative elements such as paint, textiles, and furniture. Their client-facing role involves engaging directly with clients to understand their vision for their space and desired ambiance. The branding leverages a play on words with Austin White's name, using "White Out" to symbolize a fresh start and new beginnings. The dove icon, designed with a paint-like style, represents both the Holy Spirit and Austin's faith, reflecting the inspiration and motivation behind his company.